Alumni Items
Glass and Crystal Awards
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Promotional Products Terms What is Artwork: What is Mechanical Artwork- The traditional standard for acceptable mechanical artwork that is"camera-ready black and white" material What are Vector files Sometimes called a geometric file, most images created with tools such asAdobe Illustrator and CorelDraw are in the form of vector image files. Vector image files are easier to modify than raster image files. (which can, however, sometimes be reconverted to vector files for further refinement) Another way to look at it is that every pixel in the image has an X and a Y axis, this allows easy resizing without loss of quality. What are Bitmap files Images are exactly what their name says they are: a collection of bits thatform an image. The image consists of a matrix of individual dots (or pixels) that all have their own color (described using bits, the smallest possible units of information for a computer). Unless these are in very large sized resolution (600 DPI or better), they are unusable in the printing process What are. Page Layout Documents The font files and document preferences that need to besupplied for use on the supplier’s end in case they do not have a rare or special font that you would like to use. What is Metafile A collection of structures that store a picture in a device- independent format.Device independence is the one feature that sets metafiles apart from bitmaps. Unlike a bitmap, a metafile guarantees device independence. There is a drawback to metafiles, because they are generally drawn more slowly than bitmaps. Therefore, if an application requires fast drawing and device independence is not an issue, it should use bitmaps instead of metafiles. What are (PDF) files Adobe® Portable Document Format preserve the visually rich content oforiginal files, and are easier to read than HTML content that appears in a Web browser. Adobe PDF files print cleanly and quickly, and anyone can share Adobe PDF files, regardless of their platform or software application. This is good to show the end result you would like, but usually not good for sending artwork that needs to be printed. What is TIFF - Not usable Tagged Image File Format file: A file format for exchangingbitmapped images between different applications. This format will not work to use in the printing process What is EPS – Accepted Encapsulated Postscript file: An alternative picture file format thatallows PostScript data to be stored and edited and is easy to transfer between Macintosh, Windows machines, and other systems. What is AI – Accepted Adobe Illustrator File, the very best in quality to recreate your artwork inthe printing process. What is JPG - Not usable Commonly used on the web due to it's excellent ability to compressthe graphic to save webpage load time. This format will not work to use in the printing process. What is GIF - Not usable Commonly used on the web due to it's ability to reduce the number ofcolors an image uses to be viewed to save webpage load time. This format will not work to use in the printing process. What is BMP - Not usable A low resolution Image format. This format will not work to use inthe printing process. What is Doc - Usually Not Usable Word doc files can only be used if you would like to displaytypeset text. Any images in a word doc will not be able to be printed correctly. What are Web Pages- Not Usable As a general rule, if it can be viewed on the web it will mostlikely be too low of quality for printing. Web graphics are made to load quickly, thereby cutting the quality of the image. The eye may not notice on the web, but it will show up in printing. What are Decoration Types: What is Screen Printing / Silk-Screening An image is transferred to the printed surface by ink,which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. Also, you must create a different screen for every color you are going to print, and then screen each color separately allowing drying time in-between. What is Embroidery Stitching a design into fabric through the use of high-speed, computercontrolledsewing machines. Artwork must first be "digitized," which is the specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. What is Deboss Achieved by depressing an image into a material’s surface so that the image sitsbelow the product surface. What is Emboss We Impress an image in relief to achieve a raised surface.What is Hot Stamp Setting a design on a metal relief die or plate, which is then heated andpressed onto the printing surface to achieve a deboss. What is Etching Using a process in which an image is first covered with a protective coating thatresists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface. What is Laser or Foil Stamp Applying metallic or colored foil imprints to vinyl, leather or papersurfaces. Usually with a deboss. What is Die-casting Injecting molten metal into the cavity of a carved die (or a mold)What is Die-striking Producing emblems and other flat promotional products by striking a blankmetal sheet with a hammer that holds the die. What is Colorfill Screen printing an image and then debossing it onto the vinyl’s surface.What is Pad Printing A recessed surface is covered with ink. The plate is wiped clean, leavingink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product. What is 4-color Process A system where a color image is separated into 4 different color valuesby the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors just as your computer printer does. What is Laser (Engraving ) Imprinting method by which art or lettering is cut into a material by alaser beam that vaporizes the portion exposed through openings in a template. What is Sublimation Dye transfer process where the image consists of a colored dye permanentlyembedded into the material surface of pores. Used to imprint messages, graphics and photographs on a variety of items, primarily mouse pads, mugs, T-shirts, caps, and trophy medals. What is Decal Artwork is produced on a transparent decal, then applied to product.What is Offset Printing A process of transferring ink from a metal printing plate to a rubbercoveredcylinder. Used on more complex artwork and for higher quantity runs. |
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